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META
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Email Strategy
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Programmatic (The Trade Desk)
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Shopify
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Data Analytics
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Brand Partnerships
✦ Google ✦ META ✦ Email Strategy ✦ Programmatic (The Trade Desk) ✦ Shopify ✦ Data Analytics ✦ Brand Partnerships
the next stage of
unlock
growth
Partner with in-house Teams
Senior-level strategy and execution without the overhead of a traditional agency.
Grow Beyond Meta & Google
We help brands diversify acquisition channels through programmatic, CTV, audio, and emerging media.
Full-Funnel Thinking
Media, creative, data, and technical execution are all connected under one strategy. From marketing to sales conversions.
about us
Managing Partner, J2F Digital
Seasoned B2B and B2C marketing director who has worked on global campaigns with companies like Apple and Pepsi at Omnicom Media Group
Formerly the Director of Brand Content and Partnerships for The Ellen DeGeneres Show, creating strategic partnerships with media companies and advertisers
Passions include skiing, scuba diving, cooking, and exploring new frontiers
Managing Partner, J2F Digital
Former Data Scientist at Meta (8+ years), where he helped build and scale Instagram’s advertising and shopping products
Previously advised enterprise D2C (e.g. Sephora, Macy’s, and VF Corporation) and B2B (e.g. Hewlett Packard, Republic Services, Snyder's Lance) on major business initiatives through data analytics
Graduate of The Wharton School at the University of Pennsylvania
Case Study:
Growth Achieved using Programmatic
A B2B fitness app built a strong paid media program across Google and Meta. The problem wasn't performance. It was the ceiling.
APPROACH:
We introduced programmatic as an additive layer, not a replacement. The initial investment was less than 10% of their existing budget.
RESULTS:
Over six months, the results compounded. Total leads Doubled – 15% of which were directly attributed to programmatic, reaching audiences their existing channels couldn’t.
Overall cost per lead also dropped 10% – better efficiency enabled us to scale spend across channels.
More spend. More leads. Better efficiency.
If you’re feeling maxed out on Google and Meta,
we can provide that next stage of growth and target your ICP outside of the “Walled Gardens” through:
Incremental Reach
Access audiences your current channels may not efficiently reach.
PREMIUM INVENTORY
Appear across trusted publishers, streaming platforms, and high-quality environments.
AUDIENCE TARGETING
Leverage behavioral, contextual, demographic, and intent-based targeting.
MEDIA DIVERSIFICATION
Reduce dependency on increasingly saturated social platforms.
CROSS CHANNEL EFFICIENCY
Strengthen overall campaign performance through a more balanced media mix.
PRICING
GROW
Ideal for Brands Testing New Channels
$10K MIN Ad Spend
$2K Retainer
Monthly
SCALE
Ideal for Brands Looking to Scale
$25K MIN Ad Spend
ZERO Retainer
Monthly
FULL SERVICE
Ideal for Brands Looking to Consolidate Paid Ad Services
Inquire for More details
Services Include Google, Paid Social, Email and more.
Frequently Asked Questions
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Programmatic advertising is the automated buying of digital ad inventory across websites, connected TV (CTV), streaming audio, mobile apps, and premium publishers using audience and behavioral targeting.
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Google and Meta operate within closed ecosystems, often called “walled gardens.” Programmatic advertising expands reach across the open web, helping brands access audiences beyond traditional paid social and search channels
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Brands often invest in programmatic when growth begins to plateau on Meta or Google, CPMs rise, or audience saturation limits scale. Programmatic helps unlock incremental reach and diversify acquisition channels.
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Yes. Programmatic is commonly used alongside paid social and search to improve cross-channel performance, expand audience reach, and create more scalable customer acquisition strategies.
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Programmatic works well for ecommerce, SaaS, B2B, fitness, retail, consumer goods, and service-based brands looking to scale customer acquisition beyond traditional paid media platforms.
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J2F Digital provides programmatic advertising, paid social, Google Ads, email marketing, SEO, Shopify optimization, analytics, creative strategy, and brand partnerships.
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Yes. J2F operates as a growth partner, collaborating closely with founders and internal teams to provide strategic guidance, execution, reporting, and optimization.
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Connected TV advertising allows brands to run targeted video ads across streaming platforms and smart TVs, combining television-scale storytelling with digital measurement and targeting capabilities.
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Many brands experience rising acquisition costs, audience fatigue, and limited scalability within traditional platforms. Diversifying media channels helps brands improve efficiency and unlock new growth opportunities.
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Programmatic budgets vary based on business goals, audience size, and growth stage. Many brands begin by allocating a smaller percentage of their media budget before scaling based on performance.
LET’S TALK GROWTH
